Ultraviolet!
Have you guys watched the movie Ultraviolet? In my honest opinion, I don't think it WAS that good... That said, it wasn't half bad either. (liked the action scenes a lot, AND the main actress too, hehe!) ;)
Anyways, the story revolves around a certain virus that started spreading like wildfire. That got me thinking about viral marketing.
For those who don't know what viral marketing is, it's a way of promoting and advertising your product or service in such a way that you reach a huge amount of potential customers in a short amount of time. Most of the time viral marketing works itself too, as in automatic.
One very good viral marketing strategy is providing opt-in ezines for your customers. This not only creates immense rapport between customer and merchant, but actually SUSTAINS the relationship. This increases the probability of your former customer buying more of your products! (recurring income)
What is opt-in ezines? Well, it's about sending automated e-mails to your subscribers on a regular basis to keep them updated about your new products or interesting information you want to pass on. It's all done by automatic responder softwares, or autoresponder for short.
You can even send sequential ezines! That means sending a chronologically fixed set of e-mails to be sent at different time intervals to your subscribers. One good trick to go with sequential ezines is a 7-day course or something close to that.
Research has shown that autoresponders are able to boost your traffic and sales by 300%! This is no exaggeration. Just check out all the big companies out there, Site Sell, Internet Marketing Center, and see if they have opt-in ezines or not!
Needless to say, automatic responders are THE way to increase your traffic exponentially!
P.S. I have recently bought, tested and reviewed many autoresponder tools and I've posted the best here. You owe it to yourself to check it out!
I also found this article related to automatic responders by Tom Kulzer. Good read. I shall put it up after this post.
Anyways, the story revolves around a certain virus that started spreading like wildfire. That got me thinking about viral marketing.
For those who don't know what viral marketing is, it's a way of promoting and advertising your product or service in such a way that you reach a huge amount of potential customers in a short amount of time. Most of the time viral marketing works itself too, as in automatic.
One very good viral marketing strategy is providing opt-in ezines for your customers. This not only creates immense rapport between customer and merchant, but actually SUSTAINS the relationship. This increases the probability of your former customer buying more of your products! (recurring income)
What is opt-in ezines? Well, it's about sending automated e-mails to your subscribers on a regular basis to keep them updated about your new products or interesting information you want to pass on. It's all done by automatic responder softwares, or autoresponder for short.
You can even send sequential ezines! That means sending a chronologically fixed set of e-mails to be sent at different time intervals to your subscribers. One good trick to go with sequential ezines is a 7-day course or something close to that.
Research has shown that autoresponders are able to boost your traffic and sales by 300%! This is no exaggeration. Just check out all the big companies out there, Site Sell, Internet Marketing Center, and see if they have opt-in ezines or not!
Needless to say, automatic responders are THE way to increase your traffic exponentially!
P.S. I have recently bought, tested and reviewed many autoresponder tools and I've posted the best here. You owe it to yourself to check it out!
I also found this article related to automatic responders by Tom Kulzer. Good read. I shall put it up after this post.
posted by Daniel Chua at 1:38 AM
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